La Maison de La Vache qui rit

La Maison de La Vache qui rit, in Lons-le-Saunier.

Created in 2009, La Maison de La Vache qui rit presents one of the most impressive French industrial and marketing adventures of the 20th century. From Jules Bel's first maturing workshop to the company's innovative approach, the museum takes visitors back in time through the advertising and industrial history of The Laughing Cow and the Bel Group.

The museum's modern, timeless layout traces the founding of the Group, the creation of its iconic brand, its many innovations, as well as its most current concerns and its commitment to healthier, more responsible food for all.
It's a place where there's always something going on for young and old alike, because the mission of The Laughing Cow House is also to amaze you with its cultural and artistic programme, combining its values with offbeat offerings.

Each visit ends with a tasting and a visit to the shop, as iconic as The Laughing Cow.
Throughout the year, La Maison de La Vache qui rit welcomes groups and offers educational tours and events for all audiences: adults, schoolchildren, leisure centres and specialised groups.

An auditorium is also available to hire for seminars and business events, which can be enhanced with team-building activities.

A wide range of activities:
-Exploration of the brand's history
-Discovery of the manufacturing process
-Corporate social responsibility (CSR).
-Small workshops
-Packaging wall
-Nutrition tables
-The laugh factory
-Augmented reality
-6 portions of The Laughing Cow ® (in French)
-The "Pre-history" of The Laughing Cow ® (in French)
-Esplanade with play modules & garden (free access)
-Wachkyrie café (shop)

Visitor support :
-Tablet
-Audioguide