La Maison de La Vache qui rit

La Maison de La Vache qui rit


La Maison de La Vache qui rit, in Lons-le-Saunier.

Created in 2009, La Maison de La Vache qui rit presents one of the most impressive French industrial and marketing adventures of the 20th century. From Jules Bel's first maturing workshop to the company's innovative approach, the museum takes visitors back in time through the advertising and industrial history of The Laughing Cow and the Bel Group.

The museum's modern, timeless layout traces the founding of the Group, the creation of its iconic brand, its many innovations, as well as its most current concerns and its commitment to healthier, more responsible food for all.
It's a place where there's always something going on for young and old alike, because the mission of The Laughing Cow House is also to amaze you with its cultural and artistic programme, combining its values with offbeat offerings.

Each visit ends with a tasting and a visit to the shop, as iconic as The Laughing Cow.
Throughout the year, La Maison de La Vache qui rit welcomes groups and offers educational tours and events for all audiences: adults, schoolchildren, leisure centres and specialised groups.

An auditorium is also available to hire for seminars and business events, which can be enhanced with team-building activities.

A wide range of activities:
-Exploration of the brand's history
-Discovery of the manufacturing process
-Corporate social responsibility (CSR).
-Small workshops
-Packaging wall
-Nutrition tables
-The laugh factory
-Augmented reality
-6 portions of The Laughing Cow ® (in French)
-The "Pre-history" of The Laughing Cow ® (in French)
-Esplanade with play modules & garden (free access)
-Wachkyrie café (shop)

Visitor support :

La Maison de La Vache qui rit
25 rue Richebourg
  • French, English
  • Hearing handicap, Mental handicap, Motor handicap, Sight handicap
  • Credit card, Cheques and postal orders, Holiday vouchers, Cash
  • Pets not allowed
  • Picnic area
  • Auditorium
  • Botanical tour
  • Parking
  • Film projection room
  • Fully equipped meeting room
  • Toilettes
  • Shop
  • Play area
  • Room rental
  • Wireless service
  • Specific theme activities
  • Adult workshop
  • Junior workshop
  • Temporary exhibitions
Chains and Labels
Hearing handicap
Mental handicap
Motor handicap
Sight handicap
Qualité Tourisme
Prices & Schedules Opening :


Closed from 8 January to 10 February.

Outside school holidays:
March to October :
open Tuesday to Sunday, 2pm to 6pm
November and December :
open only at weekends from 2pm to 6pm

During school holidays (all zones) :
open every day from 10am to 6pm
July and August :
open every day from 10am to 7pm

Open every public holiday except 25 December and 1 January.

Prices :
  • Base rate - full rate adult : 9.2€
  • Child rate : 6.8€
  • Rate for large families : 27€
  • Other rate : 7.7€
  • Gratuities (Children 0-6 years)
Special opening conditions :

Reservation recommended

Brochures edited by Montagnes du Jura

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